乘法和加法——小老板致富秘诀

胡先生

<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">乘法和加法</span><span lang="EN-US"><font face="Times New Roman">——</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">小老板致富秘诀</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">肖珍华大学（医学专科）毕业后，求职无望，决定走一条自谋职业的道路。</span><span lang="EN-US"><font face="Times New Roman">
                                <br/></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">肖珍华父母亲在祁东县城办有一家糖果厂，由于销路不畅，产品严重积压，工厂面临倒闭。肖珍华看见父母为压库的水果糖一筹莫展时，脑海突然跃过</span><span lang="EN-US"><font face="Times New Roman">“</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">在长沙开一家水果糖批发部</span><span lang="EN-US"><font face="Times New Roman">”</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">的念头。</span><span lang="EN-US"><font face="Times New Roman">
                                <br/></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">　说干就干。第二天，肖珍华从父母的厂里借了</span><span lang="EN-US"><font face="Times New Roman">10</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">万元钱急急忙忙赶到长沙。长沙的姑父姑母陪她在高桥大市场，经过反复比较，选择了一间靠东大门、交通方便的辅面租了下来。以后，祁东县水果糖生产厂家库存的产品找到了销路，停转的生产线又开动了，辞退的工人又重新被厂里聘用。</span><span lang="EN-US"><font face="Times New Roman">
                                <br/></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">　　诚信服务用加法，稳定客户群</span><span lang="EN-US"><font face="Times New Roman">
                                <br/></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">　　长沙高桥大市场数千家铺面，每天数万人进进出出，谁能注意到增加了一家祁东水果糖批发部呢！开张的前十几天，问津的人很少。肖珍华坐在自己店门口，观察到不论是来自省内各县市的车，还是江西、贵州、湖北来的外地车，客户都有自己固定的进货店子。从中她悟出到这样一个道理：争取到客户，才能把产品推销出去。怎样才能争取到客户呢？</span><span lang="EN-US"><font face="Times New Roman">
                                <br/></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">　　只要有客户到摊位上看看，她马上笑脸迎上去，耐心地向客户介绍各种水果糖配方、生产日期、成本价格和批发价格、利润比例，让客户心中有数。如果客户提出购买，她并不急于一次撑饱，而是细水常流，建议客户进少量的货，拉回去观察销售，如果好销下次再增加进货量。她还对每一个客户承诺，拉回的货如销售不好，允许在一个月内退货或调换其他品种。</span><span lang="EN-US"><font face="Times New Roman">2001</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">年春节前</span><span lang="EN-US"><font face="Times New Roman">20</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">天，真有一位秀山县客户抱着试试看的

婚不由己

强人！

大嘴河马

<p>信用，我一直视为第二生命。</p>