五大销量最差汽车出炉 四大原因导致滞销

天涯明月

<p><font color="#0909f7" size="5"><strong>五大销量最差汽车出炉 四大原因导致滞销</strong></font></p><p>并非所有的新车都能热卖，但滞销的新车都有其或先天或后天的种种不足。在月均销量列后的新车中，<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-126621.html" target="_blank">轩逸</a></span>、新<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-63.html" target="_blank">宝来</a></span>、<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-95617.html" target="_blank">标致206</a></span>、<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-110848.html" target="_blank">凯旋</a></span>、<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/brand-bid-98953.html" target="_blank">力帆</a></span>A520、<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-164362.html" target="_blank">威志</a></span><span class="articleLink">(<a href="http://news.sogou.com/news?query=%CD%FE%D6%BE&amp;sort=0" target="_blank">威志新闻</a>,<a href="http://s.sogou.com/say?md=listTopics&amp;name=%CD%FE%D6%BE" target="_blank">威志说吧</a>)</span>、<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-120963.html" target="_blank">奇瑞V5</a></span>等均在其列。细分一下，它们销量不佳的原因大致可以分成以下四种，其一是定价虚高、错失先机，如新宝来、威志；其二是新车扎堆、竞争惨烈，如<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/brand-bid-291.html" target="_blank">标致</a></span>206、轩逸；其三是渠道乏力、订单流失，如凯旋、力帆<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-97286.html" target="_blank">A520</a></span>；其四是概念超前、受众过窄，如<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/brand-bid-185.html" target="_blank">奇瑞</a></span>V5。</p><p><strong>　　标致206</strong></p><p align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a id="photoLink" href="http://jsp.auto.sohu.com/view/subbrand-sbid-95617.html" target="_blank"><img id="photoURL" alt="" src="http://autopic.sohu.com/auto_images/photolib/81/55/Img65581_middle.jpg" border="0" style="FILTER: revealTrans(Duration=4.0, Transition=1);"/></a></td></tr></tbody></table></p><p align="center"><font color="#0000cc">[</font><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-95617.html#chexingliebiao" target="_blank"><font color="#0000cc">参数配置</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/picmore_95617_1.html" target="_blank"><font color="#0000cc">图片</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-95617-3.html" target="_blank"><font color="#0000cc">试车</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-95617-7.html" target="_blank"><font color="#0000cc">真实油耗</font></a><font color="#0000cc">][</font><a href="http://price.auto.sohu.com/Bitauto_Search/search/city_pinpaijunjia.aspx?cityId=0&amp;BrandId=10102002" target="_blank"><font color="#0000cc">经销商报价</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-95617-5.html" target="_blank"><font color="#0000cc">购车心得</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-95617-8.html" target="_blank"><font color="#0000cc">满意度</font></a><font color="#0000cc">][</font><a href="http://club.auto.sohu.com/forum/forumdisplay.php?fid=858" target="_blank"><font color="#0000cc">俱乐部</font></a><font color="#0000cc">]</font></p><p>　　在去年1月上市后，标致206这款新车带给车市的时尚之风刮得甚是猛烈，但206的销售并没有<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-109809.html" target="_blank">顺风</a></span>顺水。自身的问题、新<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-339.html" target="_blank">POLO</a></span>的改款、06款<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-659.html" target="_blank">飞度</a></span>的低价促

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<strong>凯旋</strong><p align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a id="photoLink" href="http://jsp.auto.sohu.com/view/subbrand-sbid-110848.html" target="_blank"><strong><img id="photoURL" alt="" src="http://autopic.sohu.com/auto_images/photolib/27/08/Img80827_middle.jpg" border="0" style="FILTER: revealTrans(Duration=4.0, Transition=1);"/></strong></a></td></tr></tbody></table></p><p align="center"><font color="#0000cc">[</font><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-110848.html#chexingliebiao" target="_blank"><font color="#0000cc">参数配置</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/picmore_110848_1.html" target="_blank"><font color="#0000cc">图片</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-110848-3.html" target="_blank"><font color="#0000cc">试车</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-110848-7.html" target="_blank"><font color="#0000cc">真实油耗</font></a><font color="#0000cc">][</font><a href="http://price.auto.sohu.com/Bitauto_Search/search/city_pinpaijunjia.aspx?cityId=0&amp;BrandId=10120005" target="_blank"><font color="#0000cc">经销商报价</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-110848-6.html" target="_blank"><font color="#0000cc">用车体会</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-110848-8.html" target="_blank"><font color="#0000cc">满意度</font></a><font color="#0000cc">][</font><a href="http://club.auto.sohu.com/forum/forumdisplay.php?fid=1673" target="_blank"><font color="#0000cc">俱乐部</font></a><font color="#0000cc">]</font></p><p>　　凯旋上市之初的合理价格，让其拥趸甚多。可是从去年5月至今，凯旋的销售真的不尽如人意。即使及时调整策略推出了低价精英版的凯旋，它的销量依然没有好转。</p><p align="center"><table cellspacing="2" cellpadding="0" width="530" bgcolor="#ffffff" border="0"><tbody><tr bgcolor="#f0f0f0"><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_80828.html" target="_blank"><img alt="凯旋" src="http://autopic.sohu.com/auto_images/photolib/28/08/Img80828_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_80828.html" target="_blank">凯旋</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_80829.html" target="_blank"><img alt="凯旋" src="http://autopic.sohu.com/auto_images/photolib/29/08/Img80829_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_80829.html" target="_blank">凯旋</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_80830.html" target="_blank"><img alt="凯旋" src="http://autopic.sohu.com/auto_images/photolib/30/08/Img80830_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_80830.html" target="_blank">凯旋</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_80831.html" target="_blank"><img alt="凯旋" src="http://autopic.sohu.com/auto_images/photolib/31/08/Img80831_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_80831.ht

天涯明月

<strong>新宝来</strong><p align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a id="photoLink" href="http://jsp.auto.sohu.com/view/subbrand-sbid-63.html" target="_blank"><strong><img id="photoURL" alt="" src="http://autopic.sohu.com/auto_images/photolib/12/25/Img82512_middle.jpg" border="0" style="FILTER: revealTrans(Duration=4.0, Transition=1);"/></strong></a></td></tr></tbody></table></p><p align="center"><font color="#0000cc">[</font><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-63.html#chexingliebiao" target="_blank"><font color="#0000cc">参数配置</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/picmore_63_1.html" target="_blank"><font color="#0000cc">图片</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-63-3.html" target="_blank"><font color="#0000cc">试车</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-63-7.html" target="_blank"><font color="#0000cc">真实油耗</font></a><font color="#0000cc">][</font><a href="http://price.auto.sohu.com/Bitauto_Search/search/city_pinpaijunjia.aspx?cityId=0&amp;BrandId=10380001" target="_blank"><font color="#0000cc">经销商报价</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-63-5.html" target="_blank"><font color="#0000cc">购车心得</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-63-8.html" target="_blank"><font color="#0000cc">满意度</font></a><font color="#0000cc">][</font><a href="http://club.auto.sohu.com/forum/forumdisplay.php?fid=48" target="_blank"><font color="#0000cc">俱乐部</font></a><font color="#0000cc">]</font></p><p>　　在外形、内饰和动力系统方面，新宝来确实做了多项改进，但是改进后的改善并不明显，这多少令人感觉到，一汽-<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/brand-bid-271.html" target="_blank">大众</a></span>只是对新宝来进行了“改头换面”而已。</p><p>　　7月初上市的新宝来，由于厂家内部关于OBD采购地点的纷争，直到10月初在北京地区仍不能销售。一汽-大众的经销商表示，7、8、9三个月新宝来在北京市场大约损失了3000辆的销量。</p><p align="center"><table cellspacing="2" cellpadding="0" width="530" bgcolor="#ffffff" border="0"><tbody><tr bgcolor="#f0f0f0"><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_82522.html" target="_blank"><img alt="新宝来1.6" src="http://autopic.sohu.com/auto_images/photolib/22/25/Img82522_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_82522.html" target="_blank">新宝来1.6</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_82521.html" target="_blank"><img alt="新宝来1.6" src="http://autopic.sohu.com/auto_images/photolib/21/25/Img82521_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_82521.html" target="_blank">新宝来1.6</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_82520.html" target="_blank"><img alt="新宝来1.6" src="http://autopic.sohu.com/auto_images/photolib/20/25/Img82520_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_82520.html" target="_blank">新宝来1.6</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/p

天涯明月

<strong>威志</strong><p align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a id="photoLink" href="http://jsp.auto.sohu.com/view/subbrand-sbid-164362.html" target="_blank"><strong><img id="photoURL" alt="" src="http://autopic.sohu.com/auto_images/photolib/84/58/Img85884_middle.jpg" border="0" style="FILTER: revealTrans(Duration=4.0, Transition=1);"/></strong></a></td></tr></tbody></table></p><p align="center"><font color="#0000cc">[</font><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-164362.html#chexingliebiao" target="_blank"><font color="#0000cc">参数配置</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/picmore_164362_1.html" target="_blank"><font color="#0000cc">图片</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-164362-3.html" target="_blank"><font color="#0000cc">试车</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-164362-7.html" target="_blank"><font color="#0000cc">真实油耗</font></a><font color="#0000cc">][</font><a href="http://price.auto.sohu.com/Bitauto_Search/search/city_pinpaijunjia.aspx?cityId=0&amp;BrandId=10370008" target="_blank"><font color="#0000cc">经销商报价</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-164362-6.html" target="_blank"><font color="#0000cc">用车体会</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-164362-8.html" target="_blank"><font color="#0000cc">满意度</font></a><font color="#0000cc">][</font><a href="http://club.auto.sohu.com/forum/forumdisplay.php?fid=1744" target="_blank"><font color="#0000cc">俱乐部</font></a><font color="#0000cc">]</font></p><p>　　作为一汽自主研发的代表车型，威志的定价偏高是其销量不佳的主要原因。</p><p>　　从自身的产品链考虑，威志定价受到<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-324.html" target="_blank">夏利</a></span>和<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-321.html" target="_blank">威姿</a></span>两款车型的影响，而夏利和威姿的价格空间仅在5万元～6.5万元。威志定价的空间确实狭窄。</p><p align="center"><table cellspacing="2" cellpadding="0" width="530" bgcolor="#ffffff" border="0"><tbody><tr bgcolor="#f0f0f0"><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_85879.html" target="_blank"><img alt="天津一汽威志" src="http://autopic.sohu.com/auto_images/photolib/79/58/Img85879_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_85879.html" target="_blank">天津一汽威志</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_85878.html" target="_blank"><img alt="天津一汽威志" src="http://autopic.sohu.com/auto_images/photolib/78/58/Img85878_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_85878.html" target="_blank">天津一汽威志</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_85877.html" target="_blank"><img alt="天津一汽威志" src="http://autopic.sohu.com/auto_images/photolib/77/58/Img85877_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_85877.html" target="_blank">天津一汽威志</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><t

天涯明月

<strong>奇瑞Ｖ５</strong><p align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a id="photoLink" href="http://jsp.auto.sohu.com/view/subbrand-sbid-120963.html" target="_blank"><strong><img id="photoURL" alt="" src="http://autopic.sohu.com/auto_images/photolib/78/60/Img86078_middle.jpg" border="0" style="FILTER: revealTrans(Duration=4.0, Transition=1);"/></strong></a></td></tr></tbody></table></p><p align="center"><font color="#0000cc">[</font><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-120963.html#chexingliebiao" target="_blank"><font color="#0000cc">参数配置</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/picmore_120963_1.html" target="_blank"><font color="#0000cc">图片</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-120963-3.html" target="_blank"><font color="#0000cc">试车</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-120963-7.html" target="_blank"><font color="#0000cc">真实油耗</font></a><font color="#0000cc">][</font><a href="http://price.auto.sohu.com/Bitauto_Search/search/city_pinpaijunjia.aspx?cityId=0&amp;BrandId=10290007" target="_blank"><font color="#0000cc">经销商报价</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-120963-5.html" target="_blank"><font color="#0000cc">购车心得</font></a><font color="#0000cc">][</font><a href="http://jsp.auto.sohu.com/view/news-sbid-120963-8.html" target="_blank"><font color="#0000cc">满意度</font></a><font color="#0000cc">][</font><a href="http://club.auto.sohu.com/forum/forumdisplay.php?fid=1693" target="_blank"><font color="#0000cc">俱乐部</font></a><font color="#0000cc">]</font></p><p>　　作为旗下首款<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-108232.html" target="_blank">MPV</a></span>，奇瑞给V5以超时尚的定位，并称其为中国首款自主研发的酷越车型（crossover），定位为<span class="articleLink"><a href="http://jsp.auto.sohu.com/view/subbrand-sbid-109346.html" target="_blank">MPV</a></span>+SUV+轿车，强调了拥有MPV的多功能性、SUV的操控性和轿车的舒适性。</p><p>　　从V5的定位初衷看，奇瑞是想抢先一步，用酷越概念率先占领该细分市场的份额。但是，超前的东西往往不一定能一炮打响。酷越族是个很小众的市场，瞄准小众市场就注定了市场份额不会大。MPV+SUV+轿车的想法虽然也不错，但是无所不能也就意味着并无突出卖点，这也就导致V5从一开始就缺少了自己鲜明的市场定位。</p><p align="center"><table cellspacing="2" cellpadding="0" width="530" bgcolor="#ffffff" border="0"><tbody><tr bgcolor="#f0f0f0"><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_86083.html" target="_blank"><img alt="奇瑞V5" src="http://autopic.sohu.com/auto_images/photolib/83/60/Img86083_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_86083.html" target="_blank">奇瑞V5</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_86084.html" target="_blank"><img alt="奇瑞V5" src="http://autopic.sohu.com/auto_images/photolib/84/60/Img86084_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.auto.sohu.com/view/picmid_86084.html" target="_blank">奇瑞V5</a></td></tr></tbody></table></td><td align="center"><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td><a href="http://jsp.auto.sohu.com/view/picmid_86085.html" target="_blank"><img alt="奇瑞V5" src="http://autopic.sohu.com/auto_images/photolib/85/60/Img86085_small.jpg" border="0"/></a></td></tr></tbody></table></td></tr><tr><td align="center" height="34"><a class="setgray" href="http://jsp.a

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